Every business has a competitor that is doing better than them. The question is: **Why?**

The answer usually lies in their keyword strategy. They rank for terms you don’t even know exist. These are called **“Content Gaps”**.

## Step 1: Identify the Target

First, you need to know who you are fighting. Go to our [www.keysense-ai.io](/) and enter your competitor’s URL.

## Step 2: Run the AI Scan

KeySense AI will scan their site structure. It doesn’t just look at the code; it reads the content to understand *what* they are selling.

![Analysis Tool](/images/og-image.png)

## Step 3: Download the “Money Keywords”

Once the scan is complete, look for the blue section. These are transactional keywords.

**Pro Tip:** If you want to see the exact search volume and difficulty, you will need a professional tool. We recommend [Semrush]www.semrush.com) for deep data.

Start your audit now by clicking the button in the sidebar!